Are you doing your client a disservice?

11th April 2016

Let’s get a quick (virtual) show of hands to a simple question. Do you enjoy thinking about all things ‘Body’ related? 

Yeah, thought so. If you’re anything like me you find yourself analysing people’s posture, gait, habits and more whilst you’re sat in a coffee shop, or walking through town. It’s a bad habit, I know, but it gets quite addictive playing guess the injury potential! 

Whilst this has become a bit of an secret industry game we all play, it also serves to hone our skills. A simple game that makes it easier to spot the issues in that 7am client. 

It also hones our ability to think on our feet and suggest a remedy to that client’s injury. You can think of the right soft tissue techniques to use to address the aches and pains. And you can also come up with just the right stretch or exercise to give as home care for the time between treatments. 

But this little obsession of ours has one fundamental flaw. 

It leads us to believe that everyone is interested in the human body when, quite frankly, they are not! 

Most of our clients have little or no body awareness whatsoever. Sure they’ll nod politely when you say “Your hamstrings are tight, which is causing your pelvis to have restricted movement, and giving you your back pain. Now I’d like you to stretch your hamstrings, like this, twice per day for 60 seconds and we’ll review your range of motion again next week”. But did they really listen to you?

Another show of hands please. Who just zoned out reading that last paragraph, even though you understood what it said? Sure, I totally understand, I almost did whilst writing it! Wait. . . what did I say the hamstrings were doing again?

Your client will usually zone out at “please lay face down on the couch”, let alone have the body awareness to understand what a hamstring is. So the last thing they are likely to do is something so simple as ‘remember what hamstring stretch you gave them’.

Before ExerciseLab I took a poll of my average clients, asking them how long it took them to forget the exercise. It was always done a bit tongue in cheek to get the client to feel comfortable being honest with me, but in the background I was beginning to realise something. The average person forgot my exercises by the time they started driving their car home. In my clinic, that’s about 3 minutes from exiting the door!

What I realised was simple. “People don’t care about the body the way I care about the body”. Period!

So they nodded politely and practiced the exercise in front of me. Then they got in their car and promptly immersed back into their world. So expecting your client to remember your exercise is like a mathematician expecting you to remember the square root of Pi.

ExericseLab is a tool that helps give them that little reminder, removing the need to email you, and take up your time, when they remember they were supposed to do some ‘hamstring thingy’.

Start using ExerciseLab to assist your clients and watch your clients make the progress they deserve. 

Join here